Edward de Bono

Edward de Bono originated the concept of “Lateral Thinking”, which is concerned with changing concepts and perceptions. The methods are based on an understanding of the brain as a self-organising information system. The techniques of lateral thinking can be used formally and deliberately in order to generate new ideas.

There is no doubt at all that creativity is going to be the most important economic driver of the future” say Edward. Focusing on the thinking process and its application in the business world, he believes that creativity is the most cost-effective way of getting added value from existing assets. Implementing creativity should double the profits of any company within 5 years, he says.

In 1991 he founded the International Creative Forum to provide the framework and the tools for liberating and harnessing the creative energy within organisations to ensure lasting, global success. He also continues to write extensively. He has written 58 books with translations into 34 languages and has made two television series. There are over 4,000,000 references to his works on the Internet.

Edward de Bono was a Rhodes Scholar at Christ Church, Oxford, and continued as a research assistant and later a lecturer in Medicine at Oxford and Cambridge. He holds a BSC MD Malta and a PhD from the University of Oxford. Since 1991 he has been the Director of the Cognitive Research Trust, Cambridge and since 1983 the Secretary General of the Supranational Independent Thinking Organisation.

With his fascinating subject, Edward has enthused audiences in over 57 countries. His instructions in thinking has been sought by governments and corporations while his programmes for the teaching of thinking in schools are widely used around the world and are mandatory in some countries.