Dr. Reinhard K. Sprenger

Reinhard is considered as probably the best-known lecturer and advisor on shaping future management and guiding culture in enterprises. A lecturer at the Universities of Berlin, Bochum, Essen and Cologne, Sprenger's ideas of self-accountability to oneself have shaken up the management world both in Europe and the US. Reinhard’s innovative audiences empower audiences worldwide.

Reinhard’s books have sold more than half a million copies in Germany alone. The continuous success of his books ‘Mythos Motivation’ (The Myth of Motivation), ‘Das Prinzip Selbstverantwortung’ (The Principle of Self-Responsibility) and ‘Die Entscheidung liegt bei Dir’ (The Choice is Yours) have made him one of the most-read management authors. His expertise has been sought from numerous national and international firms such as Coca-Cola, 3M, Mobil Oil, Philip Morris, Daimler Benz, Hewlett Packard and Siemens.

Reinhard embraces the vision of an individualised company, which places people in the main focus. “Leading,” means to him above all encouraging, finding the right task for the individual to provoke superior achievement.

His high-powered verbal style includes trailblazing formulas such as “guidance cannot be ordered, guidance is selected”. His forward-thinking approach to change in international management structures leaves his international audiences inspired.

He presents in English and German.